Welcome to our second and last class. Here are some of the notes from the previous class and for tonight’s class.

In-class PowerPoint Presentation

Below is the presentation for the 2nd class:

Facebook for Business Research

Links for in-class Material:

This is the text that you received by e-mail. It is an addition to in-class notes. The page references are for the in-class notes.

Photo by hotblack on morgueFile.com – click image for link

Benefits – Pages 2-3

The Ace Group – Social Media: The Business Benefits May Be Enormous

Social media : The business benefits

12 Major Business Benefits of The Social Media Revolution

Create a Gmail Account – Pages 4-5

Gmail  https://mail.google.com/mail/help/open.html

Google+ https://www.google.com/intl/en/+/learnmore

Google Business apps http://www.google.com/enterprise/apps/business/

Create a Facebook Account

Facebook Link  *Please read privacy and security info before you create your account!

eHow – How to Set Up a Facebook Account: http://www.ehow.com/how_2081063_set-up-facebook-account.html

eHow – How to Make a Professional Facebook Account: http://www.ehow.com/how_8417832_make-professional-facebook-account.html

Create a Facebook Page – Page 8-9

Squidoo – How to Create a Facebook Page: http://www.squidoo.com/facebookpage

• Excellent hands on examples and clear anatomy of a Facebook Page.

 

Facebook Developers – Create a Like Box on Your Website: http://developers.facebook.com/docs/reference/plugins/like-box/

Squidoo – Facebook Marketing with News Feed:   http://www.squidoo.com/facebooknews

• News feeds and other useful Facebook tips

KISSmetrics – 8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool: http://blog.kissmetrics.com/tactful-facebook-marketing/

Moonee Valley City Council – Approach to Social Media:  http://www.mvcc.vic.gov.au/about-the-council/your-council/social-media.aspx

News.com.au – How to network online: http://www.news.com.au/business/worklife/how-to-network-online/story-e6frfma0-1111115132658#ixzz1xpHRoBlo

Social Media Campaigning and Business Advice – Pages 11-13

Sprout Insights – Grow Your Business with Social Media:  http://sproutsocial.com/insights/tag/facebook-places/  (click on the close button for Google advert to access the content)

8 Characteristics of Effective Social Media Campaigns: http://www.searchenginepeople.com/blog/effective-social-media-campaigns.html

Facebook for Business Research