Welcome to our second and last class. Here are some of the notes from the previous class and for tonight’s class.
In-class PowerPoint Presentation
Below is the presentation for the 2nd class:
Links for in-class Material:
This is the text that you received by e-mail. It is an addition to in-class notes. The page references are for the in-class notes.
Benefits – Pages 2-3
Create a Gmail Account – Pages 4-5
Google Business apps http://www.google.com/enterprise/apps/business/
Create a Facebook Account
Facebook Link *Please read privacy and security info before you create your account!
eHow – How to Set Up a Facebook Account: http://www.ehow.com/how_2081063_set-up-facebook-account.html
eHow – How to Make a Professional Facebook Account: http://www.ehow.com/how_8417832_make-professional-facebook-account.html
Create a Facebook Page – Page 8-9
Squidoo – How to Create a Facebook Page: http://www.squidoo.com/facebookpage
- Excellent hands on examples and clear anatomy of a Facebook Page.
Facebook Developers – Create a Like Box on Your Website: http://developers.facebook.com/docs/reference/plugins/like-box/
Squidoo – Facebook Marketing with News Feed: http://www.squidoo.com/facebooknews
- News feeds and other useful Facebook tips
KISSmetrics – 8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool: http://blog.kissmetrics.com/tactful-facebook-marketing/
Moonee Valley City Council – Approach to Social Media: http://www.mvcc.vic.gov.au/about-the-council/your-council/social-media.aspx
News.com.au – How to network online: http://www.news.com.au/business/worklife/how-to-network-online/story-e6frfma0-1111115132658#ixzz1xpHRoBlo
Social Media Campaigning and Business Advice – Pages 11-13
Sprout Insights – Grow Your Business with Social Media: http://sproutsocial.com/insights/tag/facebook-places/ (click on the close button for Google advert to access the content)
8 Characteristics of Effective Social Media Campaigns: http://www.searchenginepeople.com/blog/effective-social-media-campaigns.html